With the launch of W Algarve on 2 May, 2022, where all interior decoration works has been completed by Ahsap, W Hotels Worldwide, part of Marriott International made its brand entry in Portugal.

With the motto “soak it in, live it up and repeat,” the mission of this innovative brand of the Marriott International Group intends to “break the standards of traditional luxury.” 

"The arrival of W Hotels in the Algarve marks a new chapter for both W Hotels and the stunning region known for its Mediterranean climate and coastline scenery." said Candice D'Cruz, Vice President - Luxury Brands, Europe, Middle East & Africa, Marriott International. "In true W style, the W Algarve will inject a new vibrancy into the region, for travellers and locals alike."